Drake pulled a Beyoncé last night and dropped a surprise mixtape, but the guy tweeted it right before midnight. Who does that?(!?!) Normal people have to sleep on Thursday nights, Drake. You almost made us miss history.
It’s ok though. Despite the title, “If You’re Reading This It’s Too Late,” I think we have time to get ahead of the crowd on this one. Only ~2000 plays per song on soundcloud so far (it’s available on spotify and iTunes as well). I’m going to start working through the songs…I’ll give an update later. P.S. I’m hearing this is just a precursor to an album. Per The Verge,
If You’re Reading This It’s Too Late” comes almost six years ago to the day that Drake released his critically acclaimed mixtape, 2009’s “So Far Gone.” Back in July last year, he announced that his next album would be titled “Views From The 6,” a reference to his nickname for his hometown of Toronto, which the rapper drops throughout Too Late. It’s not yet obvious whether this latest release is that album renamed, or a stopgap until his next studio release.
Genius marketing, per usual.