I get why Tidal is ‘good’ for artists – cut out the middle man, own your content (well, at least it’s good for the established artists anyway). But I’m still at a loss as to what the consumer proposition of Tidal actually is? Where is the value to the consumer? Better sound quality…huh? Would love to see some examples of direct to consumer models (where the ‘disrupting’ companies weren’t that different from competitors) that START right off the bat with a subscription model. Yes, iTunes started with subscriptions, but I’d argue they had a stickiness factor for a time with the iPod…that is, before streaming services made the music listening process even easier/convenient. Artists can complain all they want about the middleman, but arguably, it’s the consumer way of thought that matters. Just confused as to why Tidal doesn’t build /scale its subscriber base first (i.e. offer the service for free, unlimited), before going after the direct revenues.

That said, when everyone is complaining about your startup, but paying attention at the same time…perhaps that’s the affirmation you need to believe you’ve got something special.