Taylor Swift: The Best Selling Digital Artist of All Time?


Taylor Swift is annoying. There’s no denying it. She looks shocked every time she accepts her umpteenth award, and her face shows up on the big screen at award shows more than the person who’s hosting it. But there’s no denying one simple fact:

She is single-handedly dominating the music industry.

Yes, Taylor Swift, not Beyonce. And you can’t hate…

..nor should you

In their latest cover story, Businessweek analyzes just how much she is dominating the industry right now, and there are a few lines in there that made me understand why she’s always juggling so many awards…

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1. Swift’s new album, called 1989, sold 1.29 million copies in its first week. That was 22 percent of all album sales in the U.S.

2. 1989 sales represent the largest sales week for a record since Eminem’s The Eminem Show in 2002, and the biggest release in the past two years by far, topping Beyoncé, Coldplay, and Lady Gaga.

3. Before 1989, this year’s biggest album was Coldplay’s Ghost Story, which has sold a TOTAL of 737,000 since its release in May

4. Spotify is on track to pay Swift $6M in 2014 (this is a lot considering they pay a fraction of a penny per song)

5. sales of CDs for the first half of 2014 were 56M, that’s down from 681M in sales in 2002 (remember the streaming age article?)

And if all of this doesn’t phase you, take a look at Billboard right now. Swift claims two of the top 5 spots on the Hot 100. Shake it Off dropped from #1 to #3 as she beat her own hit with Blank Space (jumped from #13 to #1 post the AMAs).

Taylor Swift may just be the best digital sales artist of all time.

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