I had the pleasure of attending the Roots Picnic this past weekend. Performances ranged from old/established artists like Freeway, Snoop Dogg, The Roots, Doug E. Fresh, A$AP Ferg, etc. to new ones. Obviously, considering the scope of this blog, I was more interested in the new ones.
Remember when we talked about why artists do covers on YouTube? Well, think about festivals/outdoor concerts as taking this concept to the next level…or next few levels depending on how you look at it.
While festivals are a time commitment, next to social media and the internet, they are arguably the best way to get exposure to new fans. Think of the smaller festivals as mini-marathons. You run the smaller races so you can qualify for the bigger marathons like NYC, Boston, etc., or in this case, Coachella, Made in America, etc.
Bad Rabbits was one of the bands I came into the event most excited about. They performed well, and have a fresh, eclectic sound. However, I have to admit they are a bit hard to connect with. Can’t quite put my finger on it, but something’s missing… check out one of their videos here to see if you agree.
So who ultimately stole the show?
Perhaps it was the crowd I was with – they were all extremely excited about this group – but Rudimental is the definition of right music, right time. The group has already been a hit in the UK, hence the millions of views they have on YouTube. See below for one of the songs I cannot seem to stop playing.
There had to be at least 8 performers on stage during the show, but the core group consists of Amir Amor, Piers Agget, Kesi Dryden and DJ Locksmith (Leon Rolle). They have multiple Platinum awards under their belt, a Brit Award, and the Mobo Award for Best Album, in addition to several other notable nominations.
What was particularly spectacular about their performance at the Roots Picnic was their seamless integration of the singers into their music. Two backup singers – and by backup, I mean they stood in the background on an elevated stage at the beginning of the show – ultimately became the lead singers later on. Come to find out, the band actually prefers working with unknown vocalists and sourcing new talent rather than recruiting established stars.
It’s a perfect idea – and they’ve managed to bring to light an up and coming star named Anne-Marie. She was absolutely incredible to say the least. She had a soulful voice, vibrant energy, and passion for the words she was singing, which filtered through the crowd. What else is cool? After the show, she chilled in the crowd and enjoyed the rest of the show…like a normal person. I managed to dig up a video of her singing live (Video).
All in, Rudimental delivered the perfect blend of soul, electronic music, and plain old fun. Look for them to make waves through America and bring their careers to unimaginable heights. There’s nothing like the right time, right music.
**Side note: Jhene Aiko also performed to a HUGE crowd – it’s interesting to see how much her career has taken off.